In business and in life, you've really only got two things and to be honest some would probably argue that they are the same thing. You've got...
- The relationships you build
- Your Reputation
Keep in mind if you win a client with a new gimmick or new stuff then that is what they will come to expect and when someone comes along with a better gimmick/stuff (and they will) that client is gone.
The same goes with your daily life. Think about your friends and those around you. Evaluate the relationships. Ask yourself, is this really the type of people I want to be around? If not, the figure out what it was that won them to you and change it. However, if they are the type of people you want around you (people who inspire, encourage, etc.)...then duplicate it and win more people to you.
So, how about it? Are you satisfied with the people you've won to you in your life?